General Insurance builds a single customer view and maximizes customer lifecycle value with SAS CI 360
Objective : Omnichannel Customer Lifecycle Management (CLM) to boost revenue & impact customer experience.
Problem Statement :
1. Build a true Customer 360 degree view across policy lifecycle, channels, product and process
2. End-to-end automation of CLM activities to improve operational efficiency
3. Maximize Customer Lifetime value by improving renewals and product holding rates